Creating a Pleasant Mobile User Experience, Part 3

Though less obvious than design or usability, these last four elements separate professional websites from the rest. More importantly, they will help you make your site or app great, not just good.

The final instalment in this series offers tips to for putting the finishing touches on your website development to produce mobile sites and apps that users love enough to share. Though less obvious than design or usability, these last four elements separate professional websites from the rest. More importantly, they will help you make your site or app great, not just good.

Feedback

Encompasses the strategies you employ to capture the user’s attention and communicate information.

  • Users do not appreciate excessive website or app alerts. Keep these to a minimum and make sure they only show important data and helpful options.
  • Keep alerts and notifications concise. Present clear reasons for their appearance and easy options to take action or ignore them.
  • If your site shows badges or status notifications, keep them up-to-date and don’t clear them until the user indicates they have received the information. Don’t force them to hunt for the cause of alerts.

Help

Describes any form of assistance you offer to aid users in operating or navigating your site.

  • Make help and support options clear and easy to find. Usually, these are located in the footer of professional websites for mobile and in the tabs of apps.
  • Provide several support options, including FAQs, click-to-call live help and Direct Messaging. Twitter is very useful for this.
  • For apps, offer a brief tutorial, with the option to skip and watch/read later.
  • For new or unique features, provide related help and guidance for new and occasional users.
  • Allow users to control any help videos.

Social Content

Fosters a sense of community and allows users to interact and share via social networks.

  • It is vital that you have a presence on social networks such as Facebook and local service pages like Google Places, Yahoo Local and Bing Business Portal. Give your business name, address, phone number, hours of operation and URL.
  • During website development, integrate social networking into your mobile site, showing your recent activity and offering “Like” and “Share” options.
  • Offer sharing, bookmarking, liking, tagging and commenting so users can incorporate your site into their own social networks.
  • Entice users to feature your brand in their own content with contests and prizes.
  • Encourage users to link your site to their social profiles with shareable mobile offers and discounts.
  • If your site or app relies on users’ social contributions, make sure they are useful and reliable. Outdated box office wait times, for instance, will not help anyone.

Marketing

Is how you draw users to your website or app and inspire them to come back.

  • Make your mobile site easy to find by keeping URLs brief and following URL naming standards. Give easy access to location-based and device-formatted options in mobile search engine results.
  • Ensure Quick Response codes lead to a landing page optimised for mobile, never a traditional site or homepage.
  • If you’re running an e-mail marketing campaign, give a link to a mobile-optimised format, which then links to a mobile-optimised offer page.
  • Utilise other channels to raise awareness of your app or site, such as print, radio, TV and in-store advertising. For apps, limited-time promotional pricing or the Free App A Day marketplace are great ways to garner attention.
  • Encourage users to “Share”, “Like” rate and review your app. Invite users to e-mail negative comments to you and satisfied users to publish reviews.

Creating a Pleasant Mobile User Experience, Part 2
Improved Communication for Better Web Design
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