According to Facebook news, it has been proven that Facebook users log in mostly to check up on the latest updates from their news feed. A survey of tens of thousands of people came up with an interesting result: The users want to see more from their friends and pages they like, but less promotional content. What promotional content were they talking about? Not the promotion from facebook, but the promotion from pages they have liked.
If they have clicked the like button for those pages, why don’t they want to see the promotion? And if they don’t want to see the promotion, why tell Facebook that they liked seeing posts from pages they liked?
The truth is, there is a difference between posts from a business page and promotion from the same page. The kinds of posts that people want to see are not simply sales pitches or anything telling someone to click a link at all. So if a business page really does feel like need content like that, it needs to be interspersed with non-sales posts. Reviews or photos are good ideas for that. And thanking people instead of asking goes a long way as well, when posting a link that you want people to go to.
Business website development is an important part of generating traffic, right up there with website development. But it is a whole different ballgame with regards to how that traffic is brought to the page. The idea of a facebook page for a business is to create a mini hub for the people wanting to know about a business, who will then visit the site when they are ready to go there. A new facebook strategy has been to invest a lot in business pages and add more features to them, because they get a lot of traffic.
Some concerns that a business might have is that the people won’t know where to buy something if they don’t keep posting it, or that not a lot of people saw the last post. But if someone who for sure wants what the business is selling wants to know where to get it, they will find the website under the page’s information or go to the page and scroll down to a post that has it.