A website that adapts its layout based on the size and orientation of the screen it is been displayed on.
A large number of web visitors are visiting the website from mobile devices. Responsive website makes it easier to browse and share web content on those devices. It also reduces time and effort cots of maintaining two websites.
Google loves mobile responsive websites as it reduces its effort to index and rank the web pages. The search engine giant’s latest algorithm ranks responsive site higher.
The online shopping habits of world are steadily moving to mobile devices. The responsive ecommerce websites provide higher conversion rates (sales) from smartphones and tablets.